|
Information Technology - Design Officer
/
Information Technology - Systems Administration Officer
Online Newsletter Development
An online newsletter is a great command tool, as well as
an outreach, morale building, and public relations instrument. This is
why:
-
It is a great opportunity to reach your unit members.
-
It shows the "doers" that you appreciate what they
did.
-
It shows the "non-doers" that the way to get on the
newsletter is by doing.
-
It motivates the "doers" to pass the newsletter's URL
to friends, family, and neighbors... creating recruiting
opportunities.
-
It rewards your unit members by showcasing what they
do.
-
It gets your members used to the idea that they can
go to your newsletter for information.
-
It pleases your members, who are more likely to renew
their membership.
An online newsletter beats a traditional on-the-wall bulletin board, because it
can be viewed from any Internet-connected PC. Also,
-
You can tie any item to any site via hot links
-
You can publish pictures in thumbnail form, hot
linked to larger pictures
-
You can document what your unit is doing, which is
priceless when you get a training inspection
-
You can make a point without shouting yourself blue
in the face
-
You can take your leadership right into the viewer's
home
For newsletter samples, please visit our
Newsletter
section |
